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working together

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Building on nearly two award-winning decades as a public relations professional and copywriter, I've learned that having a well-developed process is the difference between a successful outcome and not quite hitting the mark.

Yes, even as creatives. Perhaps especially as creatives.

Here's the process I use for every project I take on:

1.

meet + greet: We get to know each other really well, really fast! This is the part of the process where I ask you a lot of questions to make sure that we are on the same page from the very start of our work together.

2.

dreaming + scheming: I take all of the information you share with me and dive deeply into it to identify emerging trends, ideas to explore and opportunities worth pursuing. This is also when the X-factor of your project pops out. 

3.

Roadmap: This is where we set the course for the project. I present you with a proposed journey map; we collaborate together on the best ways to finalize it so that you get where you want to go. Whether it's a copywriting project or a full on PR campaign, it's important to me that you always feel the plan we execute is true to you and what you want to achieve. 

4.

mixing + mastering: It's time for you to grab a cocktail and let me do my thang! During this phase of the project your content is written, all of the necessary contacts are made (if it's a PR project), and everything is seamlessly implemented in a timely and well organized way. Easy... like Sunday morning.

5.

Wrap Up: After you've taken your final bow, I make sure that you have everything you need to understand project outcomes related to the goals we set at the beginning. We also share an end-of-project celebratory toast. 🥂

check out my services

Click one of the red links below to jump directly to that service area... or feel free to take a leisurely scroll through them all. It's totally your call. 

If you want to know more about the crazy broad in the booth, you can meet me here.

Create Your crowd-pleasing content cocktail
outcome: More Gigs Booked, More Streams Played, More Merch Sold

copy reviews + editing

Launching a new project can be s-t-r-e-s-s-f-u-l. Consider this your invitation to step away from the case of vodka staring you down from the bar cart and let me carry a bit of the load for you instead!

Already have promotional materials created? Excellent. This offering is perfect for getting them freshened up. 

I'll be a trusted second set of eyes helping to make sure all of your promo materials are working together seamlessly to tell your story in a way that will catapult you from opening act to headliner. 

Get off the struggle bus and put my eagle-eyes to work! 

  • Typos, grammatical errors, and poor sentence structure can all be gone with the flick of a mouse.
  • Whether you're courting the media through your EPK, bio, one-sheet, press release or something else altogether, I can help make sure your message is clear from beginning to end.
  • I follow AP Stylebook guidelines.

Content reviews are $0.25/word (500 word min.). Click the button below to give me the skinny on your project.

custom copywriting 

Wouldn't it be great to have a copywriting fairy godmother in your back pocket? You know, someone you can call on when you need a bit of help creating content that will connect with your audience.

Abracadabra, friend, today is your lucky day. You can stop spinning your wheels looking for someone who gets you. You've found her, and I'm ready to tackle anything you want to send my way — copy for your website, emails, social media platforms... I'm here for it all.

Don't let your online dynasty become a digital wasteland. Let me help you turn it into a swoon-worthy oasis your audience will embrace with open arms.

  • Looking for someone to write content that's guaranteed to crank your connection with your fans to 11? I'm your gal.
  • Want to make your fans trip all over themselves to knock down your digital door and shower you with cold hard cash? I've got the words that'll make it happen. 
  • Got a story to tell? Great! Let me help make it tighter than your best pair of skinny jeans.  

Copywriting projects start at $500. Click the button below to set up a meet and greet.

plan your public relations blitz
Outcome: Get seen, heard and remembered by the right people

public
Relations 

It's time to step out of the wings and into the spotlight. Let me help you take center stage like a pro so that you can be the media darling you were always meant to become.

A solid PR strategy is critical when promoting yourself, your band or an upcoming project. It is one of the best ways to make sure that your music hits your audience and the media at exactly the right time, with the right messages, and in the right buzz-building sequence. 

After working with me, you can expect to walk away with a comprehensive PR strategy and outreach plan that's tighter than a jar of nuts at a squirrel convention. Yeah, that's tight.

  • Every campaign starts with strong brand positioning and a compelling hook about what makes your project different. 
  • I then define audience profiles that are so well aligned with all proposed media outlets you'll wonder how I did it. 
  • Next is a roadmap of all promotional materials for use during each part of the project — digital and print.
  • The final piece is a comprehensive plan of attack for the entire campaign. This includes pitches, highly targeted media outlets, and timelines for outreach to both industry professionals and your existing audience.

PR campaigns are priced in two parts: strategy and implementation. Click the button below to schedule a consultation to discuss yours.

pr power hour

It's all happening... and you don't want to miss your opportunity. Good! Let me give you an unbiased assessment of how media ready you currently are... and what it would take to improve.

It can be challenging to know if you're ready to launch a full-scale PR blitz. I get it. When done well there can be a lot of time and effort invested... regardless of how easy Samantha Jones, Jerry McGuire or CJ Cregg made it look. Ok, CJ's days were probably more realistic than the other two.

These one-on-one coaching seshs are designed to help make sure all of your ducks are in a row BEFORE you undertake a PR campaign. We can use them to:

  • Get super clear on your brand story, the most important hooks within it, and how to perfectly serve them up for any media outlet.
  • Share screens and deep dive to search for perfectly aligned publications where your audience hangs out.
  • Figure out the best way(s) for you to make contact with the media outlets we've just identified— building relationships or the pitch. 
  • Discuss strategies you can use to make sure you're always media-ready fast.

At $197 per 60-minute sesh, PR Power Hours are the best ways to learn about the world of DIY media relations on a budget. (Discount offered for multiple sessions.)

tame your time-sucking tech monsters
Outcome: get off of the google and youtube "tech support" merry-go-round

hair-on-fire tech session

Let me work with you to automate key processes and workflows within your biz so that you can get back to more important things... rocking out with your fans.

Most musicians want to make stuff without worrying about all the tech behind the scenes. And you shouldn't have to! This offering is specifically created to keep you focused on your passions without ever having to worry about the "stuff" that allows you to market and sell your products.

Hair-on-Fire sessions are affordable at $247 an hour, and include one week of support to help make sure there are no lingering questions. Here's a list of platforms I support.

tame your time-sucking tech monsters

hair-on-fire tech sesh

Let me work with you to automate key processes and workflows within your biz so that you can get back to more important things... rocking out with your fans.

Most musicians want to make stuff without worrying about all the tech behind the scenes. And you shouldn't have to! This offering is specifically created to keep you focused on your passions without ever having to worry about the "stuff" that allows you to market and sell your products.

Hair-on-Fire sessions are affordable at $247 an hour, and include one week of support to help make sure there are no lingering questions. Here's a list of platforms I support.

BECOMING A MEMBER OF THE VIP POSSE IS LIKE BEING TREATED TO BOTTLE SERVICE EVERY TIME YOU OPEN YOUR EMAIL!

That’s right, you get to skip the line and sashay into your very own exclusive, red carpet experience every time you receive an email from me. These gems are guaranteed to be roped off from general admission and lawn seats, so you know they’ll be posh!


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