Stories allow us to share exactly what we stand for, who we wish to serve and why we’re uniquely suited to meet their needs in a compelling and authentic way.

There are so many gurus out there telling us what to do to achieve success. Often, however, what they aren’t considering with their advice is what success means to us as individuals.

Fixating on the wrong thoughts can cloud our vision of success, forcing us to downplay it instead of proudly shouting accomplishments of all sizes from the rooftop.