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binge-worthy replays

here's what's currently streaming on
heavy rotation at WHCO

Sometimes you hear something live, for the first time, and you think nothing will ever compare to it. Then, you hear a recording of it years later — maybe a bootleg, maybe a demo track or maybe something that's been mixed and mastered in the studio.

Regardless of production value, you are instantly transported back to that original time, place and feeling. And you like it. A lot.

I have those same feelings of nostalgia around each recording below. It's true!

It's always fun for me to share my 20+ years of public relations and copywriting knowledge in a way that I know will help those I'm speaking to move forward with their projects. 

But, even more than that, I love partnering with event hosts to bring complex concepts to life in dynamic, relatable and engaging ways for their unique audiences.

I think you'll understand what I mean as you watch or listen to any of my greatest hits below!

This Week's #1 with a Bullet

top content strategy advice to attract the right audience

Finding your ideal peeps can be challenging, especially when you're just starting out. Luckily for you I'm sharing a few tips to help you with the process in this episode.

READY TO CRANK YOUR EVENT TO 11? call me!

"Andrea continually opens my eyes to new perspectives and approaches to creating content that will grow my brand. She knows how to go beneath the surface and identify core elements of every challenge I bring to her."
— Rachel Stewart, Business Strategist

READY TO CRANK YOUR EVENT TO 11? call me!

"Andrea continually opens my eyes to new perspectives and approaches to creating content that will grow my brand. She knows how to go beneath the surface and identify core elements of every challenge I bring to her."
— Rachel Stewart, Biz Strategist

Past appearances + binge-worthy replays

May 14, 2021

the Cyber Squad Collective: Clubhouse 411

This was a great conversation with the members of The Cyber Squad Collective all about the ins and outs of using Clubhouse for business development... and fun!

May 5, 2021

top content strategy advice to attract the right audience

Finding your ideal peeps can be challenging, especially when you're just starting out. Luckily for you I'm sharing a few tips to help you with the process in this episode.

April 27, 2021

MUSIC Biz CLASS AT MILWAUKEE AREA TECHNICAL COLLEGE

Learning how to brand yourself in the music business is critical—regardless of your role. It was my true pleasure to share my thoughts on it with this group of up-and-comers.

April 22, 2021

DOyenne Group ISO-Learning Webinar: harnessing the power of email marketing to build a loyal list of kindreds

Email marketing is one of the best ways to start and build a relationship with your audience. In this workshop I had fun walking through the A-to-Z of getting started.

April 20, 2021

THE HUB:
CLUBHOUSE FOR BUSINESS

Travel agents and industry suppliers can absolutely find an audience on Clubhouse, and it was a blast helping the crew at The Hub think about the best ways to be strategic in their approach on the app. 

April 19, 2021

idea collective live:
clubhouse for business

I had the chance to sit down with host Pat Miller to share my thoughts and insights on getting the most from Clubhouse as a small business. Check out the replay to get your wheels spinning, too.

March 22, 2021

policy influencer playbook podcast: using your message to find common ground

Context is significant in communications. In this episode we talk about what to do if your message isn't resonating, and why your personality and values are important to include in everything you share. Listen until the end to hear an important gem of advice!

Tuesdays, March 2-16, 2021

brand building through
storytelling series

Connecting with your audience starts with the stories you tell. This four week series provided listeners with an easy-to-implement framework for deconstructing existing stories... identifying new ones... and then preparing for the five stories to be able to tell at the drop of a hat. (Download the PDF for details on the five stories.)

February 24, 2021

nonprofit academy of wisconsin fireside chat: nonprofit communication in times of change

Twenty-twenty (2020) was a harsh reminder that no matter how much we plan and strategize something can always come along to take us off course. This was a great conversation about the impact of "pivoting" within the nonprofit sector, and how communicators have become leaders in reinvention and innovation.

February 24, 2021

the round table talk show w/sharifah hardie

I've been on this show three times. It might sound cliché, but I can honestly say that each time is always more delightful than the last. Coincidently, in this episode I shared the virtual stage with a musician who's doing some fascinating things using jazz as a corporate learning tool. I mean really... I never would have thought about that combo before listening to him!

Tuesdays, Feb. 9-March 2, 2021

LISTEN TO UNDERSTAND: REAL CONVERSATIONS ABOUT RACE

It was my honor to serve The Ridge Community Church as a co-facilitator during this four-week series where we helped those struggling to unpack what was learned in school vs. what is true. ⁠During our time together, we focused on the "Big C" church’s story⁠ through history, this moment in history, stereotypes and prejudices⁠, and how to move forward⁠ as a community.

January 18, 2021

how well do marketers know these social media features? 

I was on a super fun game show called "Let’s Get Digital," which is hosted by the cool peeps at Sculpt. In this episode we're competing to see who can pick the most accurate pairings in categories like social media features, branding and logos, product, services and merch. Go watch... it's pretty entertaining! 

December 13, 2020

WMV Musician Workshop: 5 Ways to market yourself in 2021

Being seen... heard... and remembered, that's the name of the game. And entering 2021, after the mess that was 2020, required creating a solid plan for doing it. During this session with the members of Wisconsin Music Ventures, I shared thoughts on five things to consider as they set their plans for the year.

becoming a member of the vip posse is like being treated to bottle service every time you open your email!

That’s right, you get to skip the line and sashay into your very own exclusive, red carpet experience every time you receive an email from me. These gems are guaranteed to be roped off from general admission and lawn seats, so you know they’ll be posh!

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