binge-worthy replays

here's what's currently streaming on
heavy rotation at WHCO

Sometimes you hear something live, for the first time, and you think nothing will ever compare to it. Then, you hear a recording of it years later — maybe a bootleg, maybe a demo track or maybe something that's been mixed and mastered in the studio.

Regardless of production value, you are instantly transported back to that original time, place and feeling. And you like it. A lot.

I have those same feelings of nostalgia around each recording below. It's true!

It's always fun for me to share my 20+ years of public relations and copywriting knowledge in a way that I know will help those I'm speaking to move forward with their projects. 

But, even more than that, I love partnering with event hosts to bring complex concepts to life in dynamic, relatable and engaging ways for their unique audiences.

I think you'll understand what I mean as you watch or listen to any of my greatest hits below!

This Week's #1 with a Bullet

top content strategy advice to attract the right audience

Finding your ideal peeps can be challenging, especially when you're just starting out. Luckily for you I'm sharing a few tips to help you with the process in this episode.

READY TO CRANK YOUR EVENT TO 11? call me!

"Andrea continually opens my eyes to new perspectives and approaches to creating content that will grow my brand. She knows how to go beneath the surface and identify core elements of every challenge I bring to her."
— Rachel Stewart, Business Strategist

READY TO CRANK YOUR EVENT TO 11? call me!

"Andrea continually opens my eyes to new perspectives and approaches to creating content that will grow my brand. She knows how to go beneath the surface and identify core elements of every challenge I bring to her."
— Rachel Stewart, Biz Strategist

Past appearances + binge-worthy replays

October 8, 2022

romance writers of america®

Romance Writers of America, a nonprofit trade association for career-focused romance writers, invited me to be a speaker during their first-ever PR/marketing masterclass. I had a great time demonstrating how to leverage publicity to get in front of industry influencers. For those of you keeping score, this was my second time speaking to a group of romance writers!

October 6, 2022

being unapologetically authentic with jean tien

In this conversation with Jean, a super fantastic human, I share a bit about how I found my way into the PR industry. I also break down my #1 tool for getting clients the visibility they need to reach their audiences... with intention. 

October 6, 2022

traffic handler podcast: public relations for ecomm

Amy and I had a very lovely conversation where I shared several strategies for product-based businesses to leverage PR for their eCommerce initiatives. No fluff. No B.S. Lots of knowledge gems, including a biggie at seven minutes in.

August 25, 2022

agency summit '22 by agorapulse

This masterclass for agency owners, hosted by social media management OG Agorapulse, featured sessions from industry leaders such as Rand Fishkin, Keenya Kelly, Andrew Davis (always a good time), Christine Gritmon and 45 others. And me! My sesh was all about storyselling.

August 22-23, 2022

accelerate to profits with virtual events

Me and 20+ others led sessions that went beyond inspiration. We showed up with real-deal best practices we and our clients use to scale online. I'm talking about value-packed and actionable strategies to host amazing virtual events. For my contribution, I dove deep on storyselling vs. storytelling.

August 11, 2022

loudly quiet/mediums of change

This was another fun one. During our time together we talked a lot about the Creator Economy, the business side of being a creative, my approach to building a community for creatives and, of course, music!

June 27, 2022

grow your impact, income and influence with steve werner

Getting seen, heard and remembered by the media can be challenging, but when it happens... hallelujah! In this podcast I share five things you can do right now to increase your chances of success. Take a listen.

May 24, 2022

digital marketing & social media conference

Hosted by the Wisconsin Small Business Development Center at the University of Wisconsin-Madison, this one-day conference was all about engaging customers and prospects online, and then tracking activities to know what is working and what needs to be adjusted. My session on harnessing the power of email marketing fit right in.

May 5, 2022

memories with a beat

Talking about music is one of my favorite things to do. Without a doubt! In this episode, Tiffany and I talked all about "Peg" from Steely Dan. In addition to getting into the back story of the song, I also shared why I choose to think of it as a motivational when working with my clients.

April 19-21, 2022

friend zone to authority island

Each of the 25+ guests, myself included, shared our best strategies to help attendees become lead—generating machines. All sessions over the three days were focused specifically on increasing visibility, improving marketing messages, and creating an audience that’s ready to hand over their cold hard cash. I spoke about media outreach.

April 12-15, 2022

launch made simple audio summit

Nine of us came together to help share the latest and greatest for making more money with launches… with less burnout. The sessions covered everything from creating pre-launch content to a three-step game plan for each day of the launch and how to 10x your revenue without over-extending yourself. For my part, I talked about focusing launches on storyselling vs. storytelling.

March 21-25, 2022

break into tech summit

Over the course of five days, attendees were not only taught how to create successful tech VA businesses but were also encouraged to define success on their own terms. I was happy to contribute to the effort by hosting a session on using storytelling to create captivating copy. 

February 11, 2022

Trench leadership: a podcast from the front

Guilt is a powerful emotion, often creating tense personal and professional situations. In this episode me and seven others talk about our journeys to give up the guilt and follow our passions and dreams.

November 27, 2021

22 marketing secrets to grow your business in 2022

This was the first audio summit held in one day on Clubhouse, and it was a blast to be a part of. Enough said!

November 17, 2021

Messy Closet Podcast: Music + concerts

The moment I met Roseanne, I knew that she was my music twin. During this episode we waxed poetic about all things music, including (oddly enough) many of the shows we both attended — me in the Midwest and her out East.

November 15, 2021

marketing monday: use your unique voice to build your business

Ben is one of my fave people. EVER! So... I simply couldn't refuse when he invited me to join him for a conversation about finding and using your voice for business growth. I firmly believe that one of the best ways for us to compete at scale is through the unique relationships we can create with our audience, which larger businesses simply can't do. And the best way to do that is to be 100% ourselves.

November 9, 2021

women's entrepreneurship week

Women’s Entrepreneurship Week is a proud Milwaukee brand with a global focus… sharing the stories of local women and their organizations while engaging in thoughtful conversations with leaders everywhere. During my session, I shared strategies to help attendees leverage the media. It was a fun afternoon of working through my content, clarifying their messages, and preparing women to get noticed!

October 25-27, 2021

the visible authority virtual event

This was the event of the summer for coaches, experts and authors who wanted to figure out how to become the go-to experts in their niches. Over three days, they discovered strategies to grow their businesses so that they could be seen, heard, and paid. And I was all to happy to share how to do it through media outreach.

August 5, 2021

rsj virtual book convention (Panel + Solo Sesh)

Terry McMillan. Jackie Collins. Danielle Steel. Three of the romance writers whose words I escaped into as a young adult.⁠ I specifically remember sneaking away to read "Lucky" by Danielle Steel when I was waaay too young to read about such adult themes.⁠ That’s why I was so excited when asked to talk about tips for getting press to this group of romance writers!

May 5, 2021

top content strategy advice to attract the right audience

Finding your ideal peeps can be challenging, especially when you're just starting out. Luckily for you I'm sharing a few tips to help with the process in this episode.

April 27, 2021

MUSIC Biz CLASS AT MILWAUKEE AREA TECHNICAL COLLEGE

Learning how to brand yourself in the music business is critical—regardless of your role. It was my true pleasure to share my thoughts on it with this group of up-and-comers.

April 22, 2021

DOyenne Group ISO-Learning Webinar: harnessing the power of email marketing to build a loyal list of kindreds

Email marketing is one of the best ways to start and build a relationship with your audience. In this workshop I had fun walking through the A-to-Z of getting started.

April 20, 2021

THE HUB:
CLUBHOUSE FOR BUSINESS

Travel agents and industry suppliers can absolutely find an audience on Clubhouse, and it was a blast helping the crew at The Hub think about the best ways to be strategic in their approach on the app. 

April 19, 2021

idea collective live:
clubhouse for business

I had the chance to sit down with Pat to share my thoughts and insights on getting the most from Clubhouse as a small business. Check out the replay to get your wheels spinning, too.

March 22, 2021

policy influencer playbook podcast: using your message to find common ground

Context is significant in communications. In this episode we talk about what to do if your message isn't resonating, and why your personality and values are important to include in everything you share. Listen until the end to hear an important gem of advice!

Tuesdays, March 2-16, 2021

brand building through
storytelling series

Connecting with your audience starts with the stories you tell. This four-week series provided listeners with an easy-to-implement framework for deconstructing existing stories... identifying new ones... and then preparing for the five stories to be able to tell at the drop of a hat. (Download the PDF for details on the five stories.)

February 24, 2021

nonprofit academy of wisconsin fireside chat: nonprofit communication in times of change

Twenty-twenty (2020) was a harsh reminder that no matter how much we plan and strategize something can always come along to take us off course. This was a great conversation about the impact of "pivoting" within the nonprofit sector, and how communicators have become leaders in reinvention and innovation.

February 24, 2021

the round table talk show w/sharifah hardie

I've been on this show three times. It might sound cliché, but I can honestly say that each time is always more delightful than the last. Coincidently, in this episode I shared the virtual stage with a musician who's doing some fascinating things using jazz as a corporate learning tool. I mean really... I never would have thought about that combo before listening to him!

January 18, 2021

how well do marketers know these social media features? 

I was on a super fun game show called "Let’s Get Digital," which is hosted by the cool peeps at Sculpt. In this episode we're competing to see who can pick the most accurate pairings in categories like social media features, branding and logos, product, services and merch. Go watch... it's pretty entertaining! 

December 13, 2020

WMV Musician Workshop: 5 Ways to market yourself in 2021

Being seen... heard... and remembered, that's the name of the game. And entering 2021, after the mess that was 2020, required creating a solid plan for doing it. During this session with the members of Wisconsin Music Ventures, I shared thoughts on five things to consider as they set their plans for the year.

June 29-July 3, 2020

Freelance Writing Success summit

This is the one that started it all for me. Thanks, Naomi, for inviting me to help attendees learn the skills, strategies, and tools they need to launch or rejuvenate a thriving freelance writing business. It was fun to see the audience think differently about email marketing!

becoming a member of the vip posse is like being treated to bottle service every time you open your email!

That’s right, you get to skip the line and sashay into your very own exclusive, red carpet experience every time you receive an email from me. These gems are guaranteed to be roped off from general admission and lawn seats, so you know they’ll be posh!

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