plan your pR blitz

let's have some fun!

Building on nearly two award-winning decades as a public relations professional and copywriter, I've learned that having a well-developed process is the difference between a successful outcome and not quite hitting the mark.

That's right, this approach is essential for everyone, whether you're a coach, consultant, or creative genius.

Here's the process I use for every project I take on:

meet + greet: We get to know each other really well, really fast! This is the part of the process where I ask you a lot of questions to make sure that we are on the same page from the very start of our work together.

dreaming + scheming: I take all the information you share with me and dive deeply into it to identify emerging trends, ideas to explore and opportunities worth pursuing. This is also when the X-factor of your project pops out.

Roadmap: This is where we set the course for the project. I present you with a proposed journey map; we collaborate on the best ways to finalize it so that you get where you want to go. Whether it's a copywriting project or a full-on PR campaign, it's important to me that you always feel the plan we execute is true to you and what you want to achieve.

mixing + mastering: It's time for you to grab a cocktail and let me do my thang! During this phase of the project your content is written, all of the necessary contacts are made (if it's a PR project), and everything is seamlessly implemented in a timely and well-organized way. Easy... like Sunday morning.

Wrap Up: After you've taken your final bow, I make sure that you have everything you need to understand project outcomes related to the goals we set at the beginning. We also share an end-of-project celebratory toast.

PR Power hour

It's all going down, and you don't want to miss your shot! Great news — I'm here to provide an unbiased evaluation of your current media readiness and what it'll take to level up.

I know how overwhelming it can be to decide if you're prepared for a full-scale PR campaign. They can take a lot of time and energy, no matter how effortless Samantha Jones, Jerry McGuire, or CJ Cregg made it appear. (Although CJ's experience might be a bit more relatable!)

These one-on-one coaching sessions are designed to help make sure all your ducks are in a row BEFORE diving into a full-scale PR blitz. Use them to:

Nail your brand story: We'll polish you story, pinpoint the crucial hooks, and dish them out seamlessly to wow your audience.
Find your perfect publications: We'll share screens and dive deep to uncover the best publications where your audience chills out on the regular.
Content game plan for your dream list: I'll help you understand the content types that hit the mark for your target media outlets.
Rock your media outreach: We'll figure out the smartest ways to reach your ideal media peeps with spot-on pitches.
Be media-ready at all the times: We'll chat about ongoing tactics to make sure you're always primed for media attention and opportunities.

At $497 per 90-minute sesh, PR Power Hours are the best ways to get started on a budget.

click here to schedule yours

Public relations campaign

It's your moment to shine! Let me guide you into the spotlight, transforming you into the media darling you are destined to become.

A killer PR strategy is vital for promoting yourself or your latest project. It ensures that yo — spreading the right messages and generating buzz in the exact right order.

By collaborating with me, you'll walk away with a top-notch PR strategy and outreach plan as snug as a nut in a squirrel gathering contest. Trust me, that's snug!

Rock-solid brand positioning: I kick off every campaign with a solid brand positioning and an irresistible hook that sets each project apart.
Spot-on audience profiles: I then craft audience profiles that align so seamlessly with proposed media outlets you'll be amazed.
Promo materials roadmap: I'll create a roadmap for all promotional materials, both digital and print, to be used throughout the project.
Full-fledged campaign plan: The grand finale is a detailed plan for the entire campaign, including pitches, targeted media outlets, and timelines for outreach to industry pros and your existing audience.

PR campaigns are priced in two parts: strategy and implementation. Click the button below to schedule a chat to discuss yours.

i'm ready for my close up, andrea!

PR Power hour

It's all going down, and you don't want to miss your shot! Great news — I'm here to provide an unbiased evaluation of your current media readiness and what it'll take to level up.

I know how overwhelming it can be to know if you're prepared for a full-scale PR campaign. To be successful can take a lot of time and energy, no matter how effortless Samantha Jones, Jerry McGuire, or CJ Cregg made it appear. (Although CJ's experience might be a bit more relatable!)

These one-on-one coaching sessions are tailored for you to make sure all your ducks are in a row BEFORE diving into a full-scale PR blitz. Use them to:

Nail your brand story: Together, we'll polish your brand story, pinpoint the crucial hooks, and dish them out seamlessly to wow your audience.
Find your perfect publications: Let's share screens and dive deep to uncover the best publications where your audience chills.
Content game plan for your dream list: We'll help you understand the content types that hit the mark for your target media outlets.
Rock your media outreach: We'll check out the smartest ways to reach your ideal media peeps with spot-on pitches.
Be media-ready at all the time: We'll chat about tactics to make sure you're always primed for media attention and opportunities.

At $497 per 90-minute sesh, PR Power Hours are the best ways to get started on a budget.

click here to schedule yours

Public relations

It's your moment to shine! Let me guide you into the spotlight, transforming you into the media darling you are destined to become.

A killer PR strategy is vital for promoting yourself or your latest project. It ensures that your creation reaches your audience and the media with perfect timing, carrying the right messages, and sparking buzz in just the right order.

By collaborating with me, you'll walk away with a top-notch PR strategy and outreach plan, as snug as a nut in a squirrel gathering. Trust me, that's snug!

Rock-solid brand positioning: We'll kick off every campaign with a solid brand positioning and an irresistible hook that sets your project apart.
Spot-on audience profiles: I'll craft audience profiles that align so seamlessly with proposed media outlets, you'll be amazed.
Promo materials roadmap: We'll create a roadmap for all promotional materials, both digital and print, to be used throughout the project.
Full-fledged campaign plan: The grand finale is a detailed plan for the entire campaign, including pitches, targeted media outlets, and timelines for outreach to industry pros and your existing audience.

PR campaigns are priced in two parts: strategy and implementation. Click the button below to schedule a consultation to discuss yours.

i'm ready for my close up, andrea!

BECOMING A MEMBER OF THE VIP POSSE IS LIKE BEING TREATED TO BOTTLE SERVICE EVERY TIME YOU OPEN YOUR EMAIL!

That’s right, you get to skip the line and sashay into your very own exclusive, red carpet experience every time you receive an email from me. These gems are guaranteed to be roped off from general admission and lawn seats, so you know they’ll be posh!