plan your pR blitz

let's have some fun!

Building on nearly two award-winning decades as a public relations professional and copywriter, I've learned that having a well-developed process is the difference between a successful outcome and not quite hitting the mark.

That's right, this approach is essential for everyone, whether you're a coach, consultant, or creative genius.

Here's the process I use for every project I take on:

meet + greet: We get to know each other really well, really fast! This is the part of the process where I ask you a lot of questions to make sure that we are on the same page from the very start of our work together.

dreaming + scheming: I take all the information you share with me and dive deeply into it to identify emerging trends, ideas to explore and opportunities worth pursuing — with the help of AI. This is also when the X-factor of your project pops out.

Roadmap: This is where we set the course for the project. I present you with a proposed journey map; we collaborate on the best ways to finalize it so that you get where you want to go. Whether it's a copywriting project or a full-on PR campaign, it's important to me that you always feel the plan we execute is true to you and what you want to achieve.

mixing + mastering: It's time for you to grab a cocktail and let me do my thang! During this phase of the project your content is written, all of the necessary contacts are made (if it's a PR project), and everything is seamlessly implemented in a timely and well-organized way. Easy... like Sunday morning.

Wrap Up: After you've taken your final bow, I make sure that you have everything you need to understand project outcomes related to the goals we set at the beginning. We also share an end-of-project celebratory toast.

PR Power hour:

ELEVATE YOUR MEDIA GAME

It's all going down, and you don't want to miss your shot! Great news — I'm here to provide an objective assessment of your current media readiness and guide you on how to level up using the power of AI insights.

I know how overwhelming it can be to know if you're prepared for a full-scale PR campaign. Achieving success in the media world can demand a lot of time and energy, no matter how effortless Samantha Jones, Jerry McGuire, or CJ Cregg made it appear. (Although CJ's experience might be a

These one-on-one coaching sessions, infused with AI-powered insights, are designed to make sure that you have all your bases covered BEFORE diving into a full-scale PR blitz. Use them to:

Nail your brand story: Together, we'll polish your brand story, identify essential hooks, and determine how to deliver them to captivate your audience, with AI-guided strategies.
Find your perfect publications: Let's share screens and dive deep, leveraging AI intelligence, to uncover the best publications where your audience hangs out.
Content game plan for your dream list: We'll explore the content types that resonate most with your target media outlets.
Rock your media outreach: With AI-informed tactics, we'll explore the most effective ways to reach your ideal media peeps with spot-on pitches.
Be media-ready at all the times: We'll chat about tactics to make sure you're always prepared for media attention and opportunities.

At $497 per 90-minute sesh, PR Power Hours offer an affordable way to kickstart your media outreach journey.

click here to schedule yours

Public relations campaign: elevate your presence

It's your moment to shine! Elevate your presence with my 20+ years of knowledge and AI-powered strategies that will transform you into the media darling you are destined to become.

A killer PR strategy is vital for promoting yourself or your latest project. It ensures that your creation reaches your audience and the media with perfect timing, carrying the right messages, and sparking buzz in just the right order.

By collaborating with me, you'll walk away with a top-notch PR strategy and outreach plan, snug as a nut in a squirrel gathering. Trust me, that's snug!

Rock-solid brand positioning: We'll kick off every campaign with a solid brand positioning and an irresistible hook that sets your project apart, guided by AI data.
Spot-on audience profiles: I'll use the power of AI to craft audience profiles that align so seamlessly with proposed media outlets, you'll be amazed.
Promo materials roadmap: We'll create a roadmap for all promotional materials, both digital and print, to be used throughout the project, enhanced by AI-informed content strategies.
Full-fledged campaign plan: The grand finale is a detailed plan for the entire campaign, including pitches, targeted media outlets, and timelines for outreach to industry pros as well as your existing audience.

PR campaigns are priced in two parts: strategy and implementation. Click the button below to schedule a chat to discuss yours.

i'm ready for my close up, andrea!

PR Power hour: elevate your media game