You know, the ones where people know their name, read their blogs, open their emails, comment on their social media pages, and turn to them first when they want to buy.
In fact, you may have wondered: “What’s so different about them?” at least once or twice – or twenty times – before. I’ll tell you. They have a clearly defined brand promise (also known as a unique value proposition) which they make to their audience and hits all the right notes.
Not only do they have a well-defined brand promise, but they aren’t afraid to make it known loudly and clearly; people know the exact value these brands give and how it helps them.
Do you know what makes you valuable to your audience? Do they?
If not, then it’s time you sat down and sorted out your own unique value proposition right now. And I’m here to help you do it! In this self-paced training you will learn how to develop the words you need to dominate your market and make your brand pop.
Most people can’t clearly say the value they’re providing in their business, which is why their businesses limp along, never really going anywhere – or worse, fail all together. I don’t want that for you.
In this training I’ll guide you step-by-step through several critical tasks:
Once you have documented your brand promise everything in your business will become a lot clearer. It will drive all your decisions. And before long, you won’t be getting blank stares from audience when they see your name or your company’s.
They’ll know exactly who you are and the tremendous value you provide.
SELF-PACED TRAINING MODULES
The five primary lessons in this training to help you understand the principles, learn best practices for gaining a better understanding of your target audience, discover how to find out what others in your market are doing.
These worksheets have been designed to help you digest the information, catalog your research and formulate your thoughts.
At the end of this training you’ll be well on your way to having your audience singing your praises.
optional one-hour consultation
There’s an opportunity for an optional one-hour consultation to further refine and optimize the outputs of this training for maximum results.
Zero, Zilch, Nada
SELF-PACED TRAINING +
ONE HOUR CONSULTATION
One hour consultation with Andrea to develop an implementation strategy