Hey,
I'm andrea!
Hey,
I'm andrea!
Your brand has a personality.
My job is to make sure it doesn’t get edited out as your business grows.
Most people don’t lose their voice because they stopped caring. They lose it because growth gets loud.
More advice.
More opinions.
More “this is working right now.”
At a certain point, the brand that worked starts getting smoothed, optimized, and quietly reshaped—until everything sounds fine… and feels off. That’s the moment I step in.
Yeah, yeah, yeah... what do you actually do?
I help people make clear brand decisions under pressure.
Specifically, I work with creative solopreneurs, founders, and teams who are growing and don’t want that growth to come at the cost of clarity, coherence, or identity.
Here’s how that usually shows up:
- You’re being nudged to change your messaging because “everyone’s doing this now.”
- Your visuals are getting cleaner and more professional… and somehow less recognizable.
- New tools, systems, or AI promises sound smart but you’re not sure what they’ll change once they’re in motion.
- You’re making good decisions individually but they’re not adding up the way they used to.
I don’t give templates. I don’t hand out tactics. And I don’t tell you what to do. I help you understand what’s actually changing, what a trend is responding to, and what adopting it would quietly optimize for so you can decide what fits and what doesn’t.
Across your words.
Your visuals.
And the systems behind your business.
Your brand has a voice.
I’m here to make sure it doesn’t sound like everyone else’s.
I’ve always been a disruptor. Back in middle school I was the kid getting sent home with daily report cards, not for bad grades. But for talking too much. (Sorry, Mrs. Dansby… but also, you’re welcome.)
Turns out all that talking paid off. Because now I help solopreneurs stop diluting their brilliance and start sounding like the bold, brilliant experts they actually are.
No templates. No tone-policing. No copy-paste content pretending to be personal. Just clarity that feels like you, and messaging that moves people before it sells to them.
Yeah, yeah, yeah... what do you actually do?
I work with creatives, disruptors, and truth-tellers who are ready to:
- Burn the bland bio and say what they really mean.
- Turn mushy messaging into sales-ready clarity.
- Build a brand voice that doesn’t flinch, filter, or sound like ChatGPT on autopilot.
- Make their content hit like truth from a best friend... sharp, gutsy, and impossible to ignore.
- Finally connect with the right people because people can’t buy what they don’t understand.
Whether we’re mapping out your voice strategy, running a bold brand sprint, or going deep in a session that finally unsticks you. I’m not here to coddle. I’m here to clarify.
muted was a phase.
growth shouldn't erase what makes your brand work
You didn’t lose your edge overnight. It got chipped away by smart-sounding decisions made under pressure.
More trends. More tools. More advice about what “works now.”
Each change made sense on its own. Together, they started pulling your brand out of alignment.
Trends aren’t the problem. Chasing them without context is.
Stop trends from hijacking your language. Understand what today’s messaging trends reward so your words don’t slowly stop sounding like you.
Update your visuals without disappearing. Look current without blending in. Polished without becoming forgettable.
Don’t let tools run the business. Interrogate automation, AI, and systems before they rearrange how you work in the name of “efficiency.”
Keep the whole thing working together. Make brand decisions that stack so six months later you're not wondering how you got here.
Muted Was a Phase. it's time for the Real You.
You spent too long trying to sound “professional enough,” “likeable enough,” safe enough. That version of your brand?
Muted. Filtered. Forgettable. But that was a phase. And phases end.
Unmute Your Brand™ is the framework I built for those who are done toning
it down and ready to lead with clarity, confidence, and a voice that finally sounds like them.
Define or create a brand strategy that fits you like your best pair of skinny jeans and sets you apart in your field.
Get clear on your purpose, values, and vision so your brand remains rooted in truth not chasing trends.
Refine your voice, visuals, and brand story so that what people see and hear actually matches the heart of your business.
Position your message, define your promise, and shape an experience that feels aligned at every touchpoint.
Why This Hits Different
Most brand strategy sounds smart in a deck and falls apart in real life. This work is built for decisions that actually affect revenue, momentum, and cost.
Here’s what that looks like in practice:
- Fewer expensive reversals. You slow decisions down before you commit time, money, or credibility.
- Consistency without rigidity. Your message, visuals, and systems evolve together so growth doesn’t create friction.
- Clearer internal and external signals. People understand what you do faster. Teams align quicker. Less explaining. Less cleanup.
- Decisions that compound. Instead of constantly reworking what “almost” worked, each move builds on the last.
This isn’t about doing more. It’s about undoing less.
after more than 20 years in the game, I’ve seen the costs
I’ve worked inside brands of every size: solopreneurs, nonprofits, small teams, and Global 100 companies. Different scale. Same mistakes.
- Chasing trends without understanding what they change downstream
- Rebranding too early or too often
- Adopting tools that add complexity instead of leverage
- Making “smart” decisions in isolation that don’t add up over time
The cost usually isn’t obvious at first. It shows up later as: stalled growth, diluted positioning, confused audiences, and pulling in different directions.
My work exists to help brands make fewer wrong turns as they grow.
in the spotlight...
musicians
blue background
Public RELATIONS
boxkar
MEDIA Outreach
Carmen nickerson
public relations
exit
Media Outreach
gogirls music
event promotion
irene bedard + Deni band
media Outreach
on a sun
public relations
ovadya
media Outreach
ryan mcintyre
public relations
sit kitty sit
public relations
sunspot
public relations
the boogie men
public relations
the other side
public relations
the pipe circus
public relations
corporate // nonprofit
betsy shock
brand strategy
capital electric
copywriting + Web design
civic music milwaukee
public relations
crisis prevention institute
copywriting
forward 48
copywriting
gogirls music
public relations
Homegrown music festival
public relations
johnson controls
content creation
junior league of mke
public relations
manpowergroup
content creation
milwaukee county
event promotion
milwaukee jazz institute
public relations
northwestern mutual
content creation
the ridge community church
copywriting
wardlaw productions
copywriting
wta
event promotion
wisconsin music podcast
content creation
women's fund of greater milwaukee
copywriting + web design
Named marketer to follow
Rubicly
best for communications strategy solutions — wisc
cv magazine
best in pr + communications
cv magazine
bell award for excellence in social media marketing
bma milwaukee
make it happen award
manpowergroup
outstanding kiwanian
of the year
kiwanis club of milwaukee
music business person of the year (1 win, 3 nominations)
wisconsin area music industry
peak award for internal communications (2 wins)
manpowergroup
vr 550 award for email marketing excellence
vertical response
And now for some fun stuff...
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Skip the fluff. Say what you mean.
Get on the damn list.
No watered-down advice. No polished-to-death content.
Just bold insights for those ready to say what they really
mean and get paid for it.
The ones who get it? They’re already on the damn list!
