What role do you want to play in the world? I know. I know. You're probably thinking: "Whoa, lady... slow your roll." You're right. It is an unconventional way to start a conversation, but hear me out on this.
I ask because being clear about your mission, vision and core business values is an important first step to defining your communication strategy. And, for businesses that leverage the power of the Internet in their marketing, which is basically most businesses today, well developed content is even more critical than ever before.
Before your customers listen to your sales pitch or buy your products, they consume your content. Even major brands that have massive, loyal followings are investing their resources in integrated communications. In fact, it is often the quality and relevance of their content that earned them their loyal following in the first place, even if they didn’t know what they were doing at the time!
Let me help you develop a communication strategy that not only plays into your unique values and gifting, but that also positions your business as the trusted source in whichever market you serve.
There are competitors who stand out from the rest. People know their names, read their blogs, open their emails, comment on the social media pages—and turn to them first when they want to buy. What’s so different about these market leaders? A clearly defined unique value proposition.
Do you have one?
Growing a business is hard. And messy. And, sometimes even… dare we say it? Lonely. Wouldn’t it be great to have tools and resources at your fingertips to help ensure you’re making the best decisions to set your business up for success? You can right inside this group.
Can't wait to meet you!
impostor syndrome and other mindset blocks: it’s easy to forget that your thoughts can play a huge role in whether you’ll experience success or failure. not only that, they might even cloud success, forcing you to downplay it instead of proudly celebrating it.
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drive business growth through personal stories: Storytelling is universal and has existed since the beginning of human history. Yet we often forget to tell our stories. And this is a shame because stories are one of the best ways to connect with our audience and encourage them to take action. [read it]
developing an entrepreneurial mindset: Yes! you can develop an entrepreneurial mindset. Everyone can be an entrepreneur if you want to be one. But, it’s possible you may have to let go of old ways of thinking and doing things. you may have to push your boundaries like you never have before... [read it]
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