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WE’VE MADE GETTING KNOWN MORE COMPLICATED THAN IT NEEDS TO BE.
WE’VE MADE GETTING KNOWN MORE COMPLICATED THAN IT NEEDS TO BE.
YOU DIDN’T START YOUR BUSINESS TO FEED AN ALGORITHM. YOU STARTED IT TO DO WORK THAT MATTERS.
Then the advice started rolling in.
Post more.
Post daily.
More reels.
More trends.
More pressure to be everywhere, all the time.
If you’ve ever wondered why great work still goes unnoticed, you’re not imagining it. That’s exactly the thing I’m interested in fixing.
Andrea
YOU DIDN’T START YOUR BUSINESS TO FEED AN ALGORITHM. YOU STARTED IT TO DO WORK THAT MATTERS.
Then the advice started coming.
Post more.
Post daily.
More reels.
More trends.
More pressure to be everywhere, all the time.
If you’ve ever wondered why great work still goes unnoticed, you’re not imagining it. That’s exactly the thing I’m interested in fixing.
Andrea
why i'm obsessed with this.
I’ve spent more than 20 years helping organizations make better decisions about strategy, communication, growth, and how work actually gets done.
Different companies. Different industries. Different goals. The same pattern keeps showing up.
And the longer I do this work, the more convinced I become that the problem usually isn’t the work. It’s that nobody’s telling the story. A good story can open doors social media can’t.
But when getting known means posting every day and hoping the algorithm cooperates, we don’t get noticed. We just get tired.
I’m interested in the opposite: practical PR, with AI doing the legwork, that helps the right people find your work without a big team behind you.
why i'm obsessed with this.
I’ve spent more than 20 years helping organizations make better decisions about strategy, communication, growth, and how work actually gets done.
Different companies. Different industries. Different goals. The same pattern keeps showing up.
And the longer I do this work, the more convinced I become that the problem usually isn’t the work. It’s that nobody’s telling the story. A good story can open doors social media can’t.
But when getting known means posting every day and hoping the algorithm cooperates, we don’t get noticed. We just get tired.
I’m interested in the opposite: practical PR, with AI doing the legwork, that helps the right people find your work without a big team behind you.
YOU DON’T NEED A WHOLE TEAM TO BUILD A BUZZ. YOU NEED A STORY WORTH TELLING.
AI CAN HELP. THE JUDGMENT UNDERNEATH IT MATTERS MORe.
YOU DON’T NEED A WHOLE TEAM TO BUILD A BUZZ. YOU NEED A STORY WORTH TELLING.
ai CAN HELP. THE JUDGMENT UNDERNEATH IT MATTERS MORE.
FIND THE STORY BEFORE YOU PITCH
The pitch is the easy part. I’d rather start with what’s actually happening underneath the headline.
WHEN YOUR BUSINESS HAS A STORY YOU HAVEN’T NOTICED
A new client, a question people keep asking, something you tried that worked. The ordinary stuff is often where the best stories hide.
WHEN THE NEWS CONNECTS TO YOUR WORK
A headline can be an opening. Before jumping in, ask what’s underneath it, why it matters to you, and whether it’s yours to tell.
WHEN THE “SHORTCUT” STARTS FEELING LIKE MORE WORK
Not every tactic earns its keep. Daily posting, trend chasing, press release blasts. Look at the payoff before deciding the “easier” way is actually easier.
FIND THE STORY BEFORE YOU PITCH IT
The pitch is the easy part. I’d rather start with what’s actually happening underneath the headline.
when YOUR BUSINESS HAS A STORY YOU HAVEN’T NOTICED
A new client, a question people keep asking, something you tried that worked. The ordinary stuff is often where the best stories hide.
WHEN THE NEWS CONNECTS TO YOUR WORK
A headline can be an opening. Before jumping in, ask what’s underneath it, why it matters to you, and whether it’s yours to tell.
WHEN THE “SHORTCUT” STARTS FEELING LIKE MORE WORK
Not every tactic earns its keep. Daily posting, trend chasing, press release blasts. Look at the payoff before deciding the “easier” way is actually easier.
just launched
want help finding your story?
Unmuted is where women running a business of one learn to spot the stories already sitting in their business and get them in front of the right people. Short drops, live office hours, and practical AI that supports your judgment.
testimonials
word on the street...
Israa alrawi
Email Marketing Strategist
Andrea is a gem! Her ability to break down ideas clearly
and thoroughly while helping business owners understand
their audience is priceless. She’s a master of her craft and truly shines every time she steps up on stage!
misa garcia
Video Storyteller
I learned so much, and really love the way you explain everything and the way you kept the room moving forward. I’m so happy to have met you, and so glad I got
to interact with you, and I’m looking forward to more.
testimonials
word on the street...
Israa alrawi
Email Marketing Strategist
Andrea is a gem! Her ability to break down ideas clearly
and thoroughly while helping business owners understand
their audience is priceless. She’s a master of her craft and truly shines every time she steps up on stage!
misa garcia
Video Storyteller
I learned so much, and really love the way you explain everything and the way you kept the room moving forward. I’m so happy to have met you, and so glad I got
to interact with you, and I’m looking forward to more.
Short notes. Real context. No hype.
Reading the Room is where I make sense of what I’m testing, noticing, and questioning about stories, PR, practical AI, and how good work actually gets noticed. Twice a month, I’ll send the whole thought... not just the social media version. Pull up a chair.
Short notes. Real context. No hype.
Reading the Room is where I make sense of what I’m testing, noticing, and questioning about stories, PR, practical AI, and how good work actually gets noticed. Twice a month, I’ll send the whole thought... not just the social media version. Pull up a chair.