Think outside the box, collapse the box, and take a f**king sharp knife to it. – Banksy

Was Albert Einstein The Greatest Salesman of the 20th Century?

Albert Einstein is best known for his theory of relativity; everyone knows it: E=mc². This brilliant physicist was also widely quoted on a variety of topics related to success, productivity and mindset. While not recognized as a salesperson, Einstein was always promoting ideas and concepts… attempting to gain acceptance of them from a skeptical audience. Doesn’t that sound a lot like sales to you? He once opined that “The definition of insanity is doing the same thing over and over again and expecting different results.” Let me ask you, do you find yourself doing the same thing repeatedly and expecting different results? Maybe it is cold calling, maybe it’s networking, or perhaps it is your “pat” sales presentation. Has “I’ve always done it this way” become a constant part of your vernacular? When was the last time you heard someone say “I’m in a rut and don’t know how to…

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If there’s one thing to remember about crafting a unique value proposition, it’s that it needs to actually be unique. It needs to be something…

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