Think outside the box, collapse the box, and take a f**king sharp knife to it. – Banksy

Was Albert Einstein The Greatest Salesman of the 20th Century?

Albert Einstein is best known for his theory of relativity; everyone knows it: E=mc². This brilliant physicist was also widely quoted on a variety of topics related to success, productivity and mindset. While not recognized as a salesperson, Einstein was always promoting ideas and concepts… attempting to gain acceptance of them from a skeptical audience. Doesn’t that sound a lot like sales to you? He once opined that “The definition of insanity is doing the same thing over and over again and expecting different results.” Let me ask you, do you find yourself doing the same thing repeatedly and expecting different results? Maybe it is cold calling, maybe it’s networking, or perhaps it is your “pat” sales presentation. Has “I’ve always done it this way” become a constant part of your vernacular? When was the last time you heard someone say “I’m in a rut and don’t know how to…

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[This is the second post in our four-part series on marketing plans. Click here for the first post.]   Your business’ mission and vision statements…

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As the Web gets increasingly more social, it’s essential for each and every one of us to strategically take our personal branding into consideration. Just like…

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In order for you to know where your business needs to go, you need a roadmap. That’s why you create a business plan. Your marketing plan…

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“After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman, novelist Telling the best story of why you…

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Allow yourself to be guided by your intuition. Your intuition is one of your greatest gifts. It is one of the constants in your life;…

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Your brand defines who you are as well as what you do; setting you apart from your competition. It emphasizes the one-of-a-kind value that you…

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